Our Logo

Joint Spouses’ Conference, or JSC, is hosted by a different branch of service each year.  The 2021-2022 conference is being presented by the Navy but our board consist of spouses from all ranks and branches.

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"Ho'okipa" is the Hawaiian style of hospitality, in which guests and strangers alike are welcomed with your spirit of Aloha.


​Starting with the pineapple, it was important for us to set the tone for this year's conference with something that represents not only our tropical location, but also the military spouse. The pineapple has a tough exterior, stands tall, and has a familiar "sweetness" on the inside. This was an easy representation of our spouses AND our location, as Hawaii is famously known for pineapple production. Lastly, the fruit symbolizes those intangible assets we appreciate in a home: warmth, welcome, friendship and hospitality.


The hibiscus flower, Pua Aloalo, is a tribute to the Joint Spouses’ Conference legacy as the hibiscus flower was the original logo.  Fun Fact: The hibiscus blooms almost daily.  As military spouses, we bloom wherever we are planted and sometimes we must bloom daily.


The lines that fade into the pineapple represent our fellow branches of service. This is a JOINT conference, and we couldn't do it without the contributions of our fellow service branches. Their support and dedication is what keeps our conference interesting and engaging year after year.


     The traditional color for Joint Spouses Conference is purple.  Purple represents unity, or joint. In keeping with tradition, we've infused a deep, rich purple to represent the foundation of the JSC organization. 

     Fading from purple is a vibrant shade of aqua blue. Blue is the color of the sky and sea. It is often associated with depth and stability and it symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, and truth. 

     Lastly, we capped off our pineapple with a shade of "Tactical Green" to celebrate our common thread, being a part of the Military Community. 



It's a new year, and a refreshed conference. We have a lot of fun and new ideas in store for you. We've read what you had to say in years past and we are determined to bring you the best conference yet! We hope you'll join us!