about our logo

‚ÄčRead more below about the meaning and inspiration behind this year's look!

Joint Spouses Conference, or JSC, is hosted by a different branch of service each year. The 2017 conference is being hosted by Army. Traditionally, each branch puts their own "stamp" on the conference, from the logo to the workshops. 

Starting with the pineapple, it was important for us to set the tone for this year's conference with something that represents not only our tropical location, but the military spouse. The pineapple has a tough exterior, stands tall, and has a familiar "sweetness" on the inside. This was an easy representation of our spouses AND our location, as Hawaii is famously known for pineapple production. Lastly, the fruit symbolizes those intangible assets we appreciate in a home: warmth, welcome, friendship and hospitality. That's exactly what you'll find at this year's conference.

The traditional color for Joint Spouses Conference is purple. Purple represents unity, or joint. In keeping with tradition, we've infused a deep, rich purple to represent the foundation of the JSC organization.

Fading from purple is a vibrant shade of aqua blue. Blue is the color of the sky and sea. It is often associated with depth and stability and it symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, and truth. 

Lastly, we capped off our pineapple with a shade of "Army green" (can we get a HOOAH???) to celebrate this year's branch of service. What better way to top off our 2017 symbol?

There are a few "Easter eggs" hidden in the logo as well. You'll notice the star in our 2017 is representative of the same star in the U.S. Army logo. Again, a little "nod" to our host branch this year. 

The lines that fade into the pineapple represent our fellow branches of service. This is a JOINT conference, and we couldn't do it without the contributions of our fellow service branches. Their support and dedication is what keeps our conference interesting and engaging year after year.

It's a new year, and a refreshed conference. We have a lot of fun and new ideas in store for you. We've read what you had to say in years past and we are determined to bring you the best conference yet! We hope you'll join us!